The best way to build a video marketing strategy is to study what works. Real campaigns. Real numbers. All budgets. There's a $4,500 video that sold a company for $615 million. These video marketing examples span every format, platform, and budget level. A smartphone photography campaign that turned every iPhone owner into a brand ambassador.This article covers more than twenty video marketing examples. Brand film, product demos, social, YouTube, B2B, and low-budget production, it's all here. The formats are different. The budgets are different. The industries are different. But the patterns that made each of these work are worth understanding.…
Acorporate video isn't a generic one-size-fits-all item in a video marketing budget. Nor is it a boring informational slog. The wrong types of corporate videos waste funds. They never reach their audience or achieve their goals.This guide breaks down the 10 essential types of business videos. You’ll learn when to use each one and how their production workflows differ.Read on to find the right types of corporate videos for your goals.Continue reading 10 Types of Corporate Videos for Brands (with Examples)
The data is in. According to Wyzowl, 91% of businesses now use video as a marketing tool. Cisco has reported that video accounts for 82% of all internet traffic. Video is not a luxury anymore. It is a requirement.Here is what most brands miss: posting random clips is not a video marketing strategy. It is noise. HubSpot found that 66% of consumers find short-form video the most engaging format, yet most brands still fail because they have no plan behind it.This guide is your roadmap. A practical, step-by-step framework packed with video marketing tips to help you stop guessing and…
Sixty-one percent of businesses use explainer videos to market their products and services. An educational video can also be a powerful tool for training, instruction, or knowledge sharing. But how do you start from scratch? Writing a screenplay for YouTube ensures your message is clear and engaging from the beginning. By following these rules and using our explainer video script template, your client’s product won’t just be well explained—it’ll also captivate them. The right script template for video helps you maintain structure while ensuring your messaging stays clear. Continue reading How to Write an Explainer Video Script [with Free Template]
Video concepts are only as good as how you pitch them. Your video agency may have the next ‘Got Milk’ campaign on your hands, but if you go into the meeting rambling and unprepared, it won’t matter. Continue reading How to Pitch Video Concepts Successfully in 9 Steps
If you’ve ever managed a complex project, you may have wondered, what is a Gantt chart, and how can it help streamline workflows? Their timelines is one of the most effective tools for organizing tasks, tracking progress, and achieving goals. In this guide, we’ll define what is a Gantt chart, explain how to create one, and share examples to make your projects more efficient. Define Gantt Chart Using the Gantt chart in production No matter which stage of production you’re in, staying organized isn’t really a suggestion. If you’re in the field, you know how vital it is to not…
A strong foundation is the key to a successful film shoot. But the pre production process is not a straight path.Continue reading Pre-Production Process Explained in 8 Steps (with Examples)
So your script is done, and you are about to begin the script breakdown process. For the script to import correctly into scheduling software, you must review the script for formatting errors. In this article, we'll review some of the most common culprits and how to fix them. Continue reading How to Format a Screenplay for Script Breakdowns
T he phrase branded content has been tossed around in recent years with many people scratching their heads as to what it is. Branded content uses the elements of storytelling to integrate a company’s message into a marketing campaign. It seems simple, but this effective technique can reach your audience’s hearts in a way even the most well-crafted ad never could. Here’s everything you need to know about branded content -- including branded content examples and how to use it for your own brands! Continue reading 4 Best Branded Content Examples and Campaigns
What were the best super bowl commercials this year? Not just the good ones, but the best ones. From the halftime show to shouting at your friend for not buying the right guacamole, the Super Bowl is an American tradition that brings in 112.3 million viewers this year. But in many cases, as recent polls suggest, it’s the Super Bowl commercials that unite viewers around the screen of their choice. Continue reading 3 Best Super Bowl Commercials | Inspirational Super Bowl Ads
